Baux is a creative studio based in Southern California.
I specialize in high-end creative branding for luxury, fashion & lifestyle brands.
WHO I AM
I’m a creative director and entrepreneur with a strong vision and voice. My minimalist, edgy aesthetics is my calling card and my attention to detail & quality is what sets my work apart.
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WHAT I DO
With 15 plus years of experience working as both an in-house and independent art director & designer for some of the most well-known brands and agencies from Los Angeles to New York, I create and apply strategic cohesive design solutions across various mediums.
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Photo & Video
Web & Digital
My grandmother worked at a coat sewing factory for over 30 years. My mother also sewed, so I learned the art of sewing at a young age. Naturally, I appreciate fashion design from concept to production. There's something unique about being able to wear an expression of your style and personality.
My mother was an inspiration for beauty and style. She was the queen of DIY before there were web tutorials or blogs. Taking her inspiration, I constantly experiment and learn new techniques for beauty application and hair styles. I follow beauty blogs and sites to stay current on trending products and styles.
My aesthetic and design style is elevated, modern, and clean. I'm a huge fan of white space and sophisticated typography with bold imagery. I take a minimalist approach to my design, where quality is always more important than quantity, and less is more.